Mirinda Plus Unveils Sophisticated New Look

PepsiCo's Revamp Wins Bronze at A' Packaging Design Award

In a bid to redefine the visual identity of Mirinda Plus, PepsiCo Design and Innovation has successfully infused the brand with a new level of sophistication. The reimagined packaging of this popular fruit-flavored soda now stands out with a mature and iconic look, designed to resonate with consumers seeking a non-alcoholic yet festive beverage option. The design team's efforts have not gone unnoticed, as the project clinched a Bronze in the prestigious A' Packaging Design Award in 2024, a testament to its creative prowess and strategic insight.

Mirinda's brand essence, characterized by its refreshing fruity flavors and playful charm, has been thoughtfully evolved to meet the unique cultural preferences of the Egyptian market. Recognizing the prominence of soda in social celebrations where alcohol is not consumed, PepsiCo has positioned Mirinda Plus as the ideal evening drink. The addition of a hint of juice to the soda elevates the product, making it a fitting choice for special occasions and gatherings.

The design team's inspiration stemmed from the need to distinguish Mirinda Plus from its counterparts. The result is a vibrant packaging that captivates both day and night, reflecting the lively spirit of the brand while appealing to a more mature audience. The strategic design move not only enhances the brand's shelf presence but also aligns with the consumers' preferences for a sophisticated non-alcoholic beverage.

As a Bronze A' Design Award winner, the Mirinda Plus packaging stands out for its exceptional design quality and innovation. The award recognizes designs that exhibit a harmonious blend of art, science, and technology, while contributing to an improved quality of life. PepsiCo's design achievement with Mirinda Plus is a clear indication of the brand's commitment to excellence and its ability to adapt to different cultural landscapes.

With this restaging, Mirinda Plus has set a new benchmark for beverage packaging, demonstrating how thoughtful design can influence consumer perception and enhance a brand's narrative. The refreshed look of Mirinda Plus not only signifies the brand's evolution but also cements its place as a leading choice for consumers seeking a premium soda experience.